Half artist, half entrepreneur, I like to push boundaries and merge different fields of myself and of areas I work into. I work as an art-director every day more, coordinating many aspects of art production.
I prefer Artist-Preneur, as I daily manage totally different businesses, from art production to pure digital marketing and e-commerce entities.
During the last 20 years, I lived and worked remotely, from China to Germany, from the UK to Spain and Hungary, from Thailand to the US, to, of course, Italy.
My first music vinyl cover artwork at age 5, for my father’s solo debut.
Since then, I spent more time on stage, acting, singing, playing, presenting, or in video as a vlogger, actor and director/producer, than off stage.
I design logos, fashion apparel, websites and video fx; I write books, songs, business newsletters and magazine articles; I compose, sing, record, produce and distribute music.
I started my first solo company in my early 20s, when I found I could do better and faster alone than with anyone else around me.
I arranged and produced club nights, web-tv broadcasts, theatre and cultural events, tv programs and workations; I lived off affiliate newsletters in early 2000s in London and China, while managing a record label late 2000s in Berlin; I launched a music e-commerce startup at Google Campus in London in 2012 (that never saw the light after the alpha phase) while arranging a business deal for my startup in Beverly Hills with Lady Gaga’s manager (at the time).
In 2017 I’ve co-hosted a “workation” (a remote work vacation) with fellow location-independent professionals and remote workers (before smart work was the new normal), in my Tuscany country-house.
My startups have been featured in Mashable and TheNextWeb, amongst other outlets.
From money blogs to video production companies, so far till now: MXS, a global venture studio to launch digital-native brands and internet start-ups (see below).