- Mattia Settimelli brand and online store- Experimental drops at the edge of art, commerce & technology
Well, there’s a lot to say…
First, I’m a creator, always been. I’ve always created at the intersection of multimedia, arts, and business.
I’ve lived and work remotely for about 20 years, before this was a trend (back from the early 2000’s) in almost every country you can think of, with a personal predilection for the bi-coastal US, UK, South and Continental Europe and Asia.
Being a fan of Al Ries focus theory but also knowing the uttermost importance of generalists at the founding and C-level, both in business and art, I focus on launching and growing one brand at a time. But I launch them often and in diverse categories. I believe a brand must be hyper-focused and niche, but an entrepreneur and creative can (moreover, must!) be as diversified as possible, in his endeavors and projects. This is the best way to have fun while creating wealth, and it’s proved that the global wealthiest have always had on average 7 different streams of income.
My first music vinyl cover artwork at age 5, for my father’s solo debut.Since then, I spent more time on stage, acting, singing, playing, presenting, or in video as a vlogger, actor and director/producer, than off stage.I design logos, fashion apparel, websites and video fx; I write books, songs, business newsletters and magazine articles; I compose, sing, record, produce and distribute music.I’ve been directing and producing music videos in Hollywood, co-producing an indie horror movie that got to the final selection of Cannes in 2014 and won the Madrid Film Festival, producing soundtracks for Netflix, Amazon, Sky, Melià, and W Hotels, and dance tracks that peaked into the UK Club Top 10 Chart (2014/2015), writing poetry, bio, and business books featured in Fox News and Market Watch.
I arranged and produced club nights, web-tv broadcasts, theatre and cultural events, tv programs and workations; I lived off affiliate newsletters in early 2000s in London and China, while managing a record label late 2000s in Berlin; I launched a music e-commerce startup at Google Campus in London in 2012 (that never saw the light after the alpha phase) while arranging a business deal for my startup in Beverly Hills with Lady Gaga’s manager (at the time).In 2017 I’ve co-hosted a “workation” (a remote work vacation) with fellow location-independent professionals and remote workers (before smart work was the new normal), in my Tuscany country house.My startups have been featured in Mashable and TheNextWeb, amongst other outlets.From money blogs to video production companies, so far till now: MXS, a global brand builder for internet start-ups.
MATTIASETTIMELLI, represented by the trademarked stylized diamond, is my personal brand and online store for products and services linked to design, art and multimedia drops.
Being inspired by artists like Catalan, Hirst, Koons, Murakami, Pharrell, Beeple, Superplastic, Kaws, and the likes; but also from truly disruptive collectives/companies like MSCHF, on this website and store I create limited edition cross-media drops, experimenting at the corners of art, commerce, tech, and lifestyle.
So you could be experiencing the launch of a book that’s also an IRL installation that’s also an app; or a sweater, that’s also a song, that’s also a perfume, that turns into a short movie. Or wall art, turning a wellness product.
Here is my free, blank, chaotic, pure creation space, I don’t want to compare or be compared to any other brand out there. The keywords here are: fantasy, experimentation, viral marketing, limited editions, artistic, cross-media, drops.
While for my other brands and activities I’m hyper-focus and hyper-niche, here by purpose I want to be ultra-generalist and cross-genre, but there is an ultra-strong focused: it’s on the HOW, not on the what.
*It’s a pivoting year for MXS Brands as agency, as the business development and some of the marketing solutions will be integrated in the new MXS.VC platform, while the design and branding oriented services will be directly offered by my personal brand to a few selected niche clients (see the above section). Being a one-man operation backed by remote partners, it remain to be seen if I’ll keep it alive, narrowing down to a specific subset of clients or I’ll shut it down entirely. In the current market scenario, an individual creator is a much better position to be in, rather than an agency, even if a boutique one.
°I am super-busy and totally focused on my brands. But I also like to collaborate and work with other talented people and businesses. That means that I’ll be really selective in the number and quality of clients I accept, to preserve my (and yours) precious time and attention, and to be able to do deep, uber-quality work. As a rule of thumb this means: if you’re just window-shopping for the lowest price or to find an alternative to your nephew’s free help, I’m definitely not your guy. In this case I suggest checking out available marketplaces like Upwork or Fiverr, where you get what you pay for (usually, that’s fine enough for most people). If, on the other hand, you want exceptional customer care, awesome designs, above&beyond support and a professional you can count on over and over, that’s me. And it comes with a price tag.
I only swim upstream…