Selected collaborations
A few of the organisations and brands I’ve worked with over the years.
I turn ideas into products, ventures, strategies, and stories.
I’m a founder and Fractional Growth & AI Commerce Strategist working across artificial intelligence, commerce, brand strategy, and venture building.
I help ambitious companies connect commercial strategy, technology, positioning, and execution. Alongside this work, I build digital products, media projects, creative ventures, and intellectual property of my own.
I don’t separate strategy from creativity. The same process can lead to a company, a product, a book, a brand, or a new way of approaching a market. The format changes. The underlying work does not: identifying an idea with potential and turning it into an asset.
My experience spans in-house roles, entrepreneurship, advisory work, media, and partnerships with international brands. Some projects grew. Some failed. Others evolved into something more useful. This site maps the work that continues to compound.
I remain closely involved in execution. I prefer real markets to abstract frameworks, working systems to presentation theatre, and measurable progress to fashionable language.
Outside my commercial work, I write about entrepreneurship, technology, masculinity, culture, and the social consequences of change. I am also involved in independent activism where I believe it can produce a concrete effect.