About

Founder, author and artist building companies, ideas and original work.

I create assets designed to compound.

I'm an independent founder, author and artist working at the intersection of entrepreneurship, technology, artificial intelligence and culture.

Over the last two decades I've helped launch products, scale businesses, build brands and develop growth strategies for companies ranging from startups to global organisations. Today that experience primarily informs the businesses I build myself.

My work spans software, media brands, books, newsletters, intellectual property and creative projects. Each venture explores a different market, but they all follow the same principle: create assets that become more valuable over time rather than businesses that depend entirely on my time.

I don't see business and creativity as separate disciplines. A company, a book, a product, a piece of music or a media brand all begin with the same process: recognising an opportunity, giving it structure and turning it into something useful that didn't exist before.

Alongside my own ventures, I work with a small number of founders and companies through strategic advisory, fractional leadership and selected consulting engagements focused on AI, commerce, growth and digital transformation.

This website is where those worlds come together: the companies I'm building, the books I'm writing, the ideas I'm exploring and the projects that continue to evolve over time.

Principles

The principles behind everything I build.

Selected collaborations

Over the years I've worked with global brands, founder-led companies and ambitious businesses across multiple industries.

These collaborations span consulting, leadership roles, partnerships and entrepreneurial ventures.

Calici & Racconti
Now

What I'm building now.

AI · Commerce Infrastructure
Ninjai
An AI platform building the infrastructure for the next generation of commerce, from shopping agents to search visibility and regulatory intelligence.
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Venture Studio
Ninjacorp
A venture studio focused on creating, acquiring and growing technology-enabled businesses and digital assets.
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Media
WorldFounder
Independent writing and intelligence covering entrepreneurship, technology and the future of building companies.
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